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These days, it’s a "dog eat dog” world out there in terms of getting your business noticed, unless you’re already a huge conglomerate, in which case you won’t need to worry about it. However, for the "little guys”, marketing your business is a bit of a minefield.
There are loads of ways you can go about getting your name out there, but the trouble is how to do this without spending all your profits on advertising and, most importantly getting results from the campaigns you do. There’s little point in spending money on a massive newspaper ad that goes into the wrong section, or is placed with a newspaper that doesn’t have an audience who will be interested in the service or products you’re offering.
You see, it’s all about making sure you reach your target audience and you do this regularly. You can make use of the Internet, as mentioned newspapers and yes, there are businesses that still do mail-outs via post!
It’s all About the Word Subliminal
One of the most effective forms of marketing are systems that work by sending a subliminal message to a potential customer, or even a current client you want to hang on to. Think about it this way: how many times have you found yourself in a supermarket, got to the checkout and discovered a product you’ve never bought before sitting in your trolley?
There aren’t many people that can answer never to this question. When you think about where you heard about the product, it’s more than likely something you’ve seen on T.V or read about in a magazine. This is where subliminal messages are so powerful and you, as a business owner can make use of this tool as well.
What You Can Do
Say, for example you own a garage. When you have customers visit you for whatever reason, you can give them a free key-ring with your business name and contact details printed on it. What’s the first thing someone might do? Put it with their keys! Even if they don’t it’s likely to find its way into someone’s hand who will see your name.
The same goes for calendar printing. The beauty of calendars is that everyone needs one. It doesn’t matter how hard we all try to be as "paperless” as possible, the good old wall or desktop calendar will always be with us simply because they’re so convenient.
Don’t Look Cheap or overdo it
It doesn’t matter what type of business you run, sending a calendar as gift to your customers on its own isn’t going to impress, especially if you do this at certain times of the year, like when your client has been with you for a certain amount time for example.
In fact, most clients will see straight through what you’re up to and that kind of negates the whole subliminal message you’re trying to send.
Instead, when you use a company that can do calendar printing;it is often a good idea to include something along with the finished product. Try a bottle of wine, or some other well thought out gift that you think will interest the person who will receive it. An interesting gift might tempt their interest towards your business.
Dating Your Progress
If you’re on the hunt for new customers, don’t bombard them. There are all sorts of things you can send such as leaflets, mugs, and even soft toys. However, if someone opens a package and a whole tone of objects fall out with your business name plastered all over them, this can be off-putting.
By making use of calendar printing, it will help get your name out there and just like the new products you’ve bought at the supermarket, potential customers will start calling. They might not know why they’ve chosen you specifically, but that’s the beauty of effective marketing!
Aimee Coppock is a writer who believes that subliminal marketing and being patient with consumers is a much better way of attracting potential clients than showering them with irrelevant information and leaflets. Therefore she recommends trying calendar printing to attract new customers to your business.
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